Summer Sale starts June 25th

On Midsummer’s Day, Saturday June 25 the big Summer Sale starts at the outlet. SQO are open from 10 am to 7 pm.

Of course, at an outlet, prices are always lower than usual, but when summer sales hit Stockholm Quality Outlet, it’s time to do your best bargains. All stores have sale offers from June 25th. Welcome to discover the outlet sale.

Our outlet village is really a thriving summery space with many cozy seatings to settle in. This year we also have a traditional midsummer pole. We hope you will enjoy it.

Very welcome!

Enjoy shopping at Stockholm Quality Outlet!

Prepare for shopping – at outlet prices! At our outlet village there are more than 200 well-known brands in approximately 70 stores. All our customers always gets at least 30% on regular prices, often up to 70% off. Find new favorites among fashion, kitchenare, sports and home decor and take home your finds right away. Our foreign visitors can also enjoy taxfree shopping.

Welcome and experience shopping at Stockholm Quality Outlet in Barkarby, Sweden’s largest and first outlet of premium brands. Eat well in our Food hall and discover all the wonderful eateries and cafes in the area. Visit our cozy outdoor village with free parking and plenty of space. Only 25minutes from Stockholm city. Welcome!

More tips can be read in the Shopping Guide – 10 tips before your visit.

All stores are open every day 10–19.

adidas, Barbour, Björn Borg, Bruun & Stengade, By Malene Birger, Calvin Klein, Didriksons, Ecco, Filippa K, Gant, Golf Outlets, Guess, Haglöfs, Hugo Boss, J.Lindeberg, Kavat, Lacoste, Le Creuset, Levis, Lexington, Lindt, Lyle & Scott, Nike, Oscar Jacobson, Puma, Peak Performance, Samsøe Samsøe, Timberland and many more.

Shopping guide
– 10 tips prior to your outlet visit

With up to 70% lower prices and a large selection, you can make fantastic bargains at Stockholm Quality Outlet in Barkarby. We have therefore listed a number of tips for your visit.

1. Take a look at home
Is there anything special you are missing in your wardrobe? Do a quick scan at home. It is so much easier to shop on site if you are up to date with what you already have at home.

2. Shop when it suits you
We are open every day of the week. If you choose to visit us during Monday – Friday, it is calmer both in shops, restaurants and the parking lot. Stores are open 10–19. Food hall is open 10-20. Do you want to replenish your energy or have breakfast before the shops open? Espresso House is open from 7 am on weekdays and from 8 am on weekends.

3. Dress smart before the visit
Make sure to get dressed in comfortable clothes and shoes. Shopping is easier when you quickly can jump into a fitting room and smoothly test all attractive items you find. On and off several times is a necessity for a successful day of shopping.

4. Getting here
It only takes 30 minutes from T-Centralen by public transport – even faster by car. Plan your trip to Stockholm Quality Outlet.

5. Find your way at the outlet
Download an overview map directly to your mobile, to easily find your way between all the different shops, restaurants and cafes in the area. There are also several printed visitor maps on site.

6. Discover the wide range of supply
In the top menu you will find all stores sorted in different categories, such as Sports, Home Decor, Shoes, etc. A store list in alphabetical order can be found here. Note that some of our stores are multi-brand stores and sell several different brands.

7. Check out stylish fashion and Nordic brands
There is a large selection of trendy, well-known brands with stylish and well-tailored fashion for both women and men. Try out a stylish jacket, shirts, trousers or a really festive dress with accessories. Come and discover brands such as Hugo Boss, Calvin Klein, Gant and many more.

At Stockholm Quality Outlet, we have gathered some of the absolute best in Nordic fashion and design. Discover brands such as By Malene Birger, Sand, Samsøe & Samsøe, Bruun & Stengade and Filippa K.

8. Recharge for sports and home decor
Find a large selection of sports fashion, shoes, training clothes and equipment. Get ready for running, golf, skiing, football and your next outdoor adventure. Come and discover brands such as adidas, Nike, Puma, Röhnisch, Peak Performance, Haglöfs and Björn Borg.

At our outlet village, you can find home appliance inspired by the season. Find luxurious towels, bed linen, kitchen gear, pots, glasses, porcelain and much more. Come and discover brands like Le Creuset, Lexington and Villeroy & Boch.

9. Fill up the energy
To make your shopping experience even better, remember to take small breaks and replenish your energy with something tasty. You will find info about all restaurants and cafes here.

10. Get help from the store staff
Do you need advice, help with sizes or tips on something that fits what you have found? Don’t hesitate to ask the store staff for help, they are happy to help.

From air force base to shopping center

Most people today know Stockholm Quality Outlet in Barkarby, just north of Stockholm, as Sweden’s biggest outlet shopping experience, home to around 70 stores and 200 brands. What they might not know is that, throughout much of the twentieth century, the area when SQO not sits buzzed with a very different kind of activity: military aviation.

The SQO site has a colorful history as an air force base where some of Sweden’s earliest efforts at powered flight took place. Many of our buildings date back to this exciting era, so look around while you shop: you might find you are buying shoes in a former airplane workshop or grabbing something to eat in a former guards’ post.

Here, we tell the story of the base and some of the people who worked there.

Wings of history

The first flight by motorized aircraft took place in the United States in 1903, when the Wright brothers flew 36.5 meters on their aircraft The Flyer.

“The Wright brothers got the whole world thinking. People starting building aircraft everywhere, in workshops, storage rooms and even in living rooms,” said Åke Lundberg, who provided technical support to the Swedish air force for more than 40 years.

Take-off at Barkarby

Just ten years later, a field in Barkarby, 20 km north of Stockholm, had become home to some limited aviation operations and was named Hägerstalund Airport. At first, the field was used mainly for military training flights around Stockholm, but in 1919, foreign flights carrying both passengers and mail began.

Seven years after that, on July 1, 1926, the Army and Navy Air Force merged to form the Swedish Air Force and the new entity created an aviation department at Hägerstalund Airport, which saw its name changed to Barkarby Airport.

A flag from the King

When Bromma Airport, closer to the center of Stockholm, was inaugurated in 1936, all commercial activities were moved there, leaving Barkarby Airport as a wholly military base. With Nazi Germany in the process of upgrading its military, especially its air force, Sweden decided to boost its own aviation defenses in the Stockholm area. Two years later, the Royal Svea Air Flotilla F8 Barkarby began operations with the goal of defending Stockholm’s airspace against enemy air strikes.

Air Flotilla F8 took Stockholm’s patron saint St. Erik as its emblem, and on June 6, 1939, Swedish King Gustav V presented F8’s flag – complete with an image of St. Erik — in person. It was seen as a sign that F8 was held in high regard.

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Bosse Pettersson, former car mechanic at F8, pays tribute to his former metal workers who did all the work by hand.

“The world’s best metal workers”

In the years which followed, F8 became a central part of the Swedish Air Force. In its heyday in the 1950s, 126 military aircraft of eleven different types belonged to the flotilla, which engaged around 100 pilots. In Barkarby, the pilots worked alongside mechanics, electricians, weapons engineers, signalmen, sheet metal workers, upholsterers, tailors, chefs and paramedics.  F8 was, at the time, the largest employer in Barkaby’s surrounding municipality of Järfälla.

“We had the world’s best metal workers,” said former F8 vehicle mechanic Bo Pettersson. “When they were inspecting, they had magnifying glasses so they could see every little crack,” he said.

F8 was a highly regarded workplace, with important military missions, both domestic and foreign. Several international military operations were organized from Barkarby to countries including Finland, Lebanon and Congo. Teams from the base also participated in projects to Antarctica.

F8 was one of Sweden’s largest flotillas

The flotilla’s attack divisions were shut down during the years 1961-62, but two air defense divisions were added as the flotilla reorganized. Flight activity continued apace over the coming 13 years, with air transports and rescue helicopters a regular sight, until in 1974, a decision was taken to close. On June 30, 1974, F8’s remaining operations were shut down permanently. The airport remained a part of air force’s wider war organization, but slowly Barkarby airfield began to open to the public.

“Looking back, it is worth noting that F8 was allowed to represent the air force during foreign visits in Stockholm,” Bo Pettersson said. “One example is Lord Mountbatten, then England’s Commander-in-Chief,” he said.

Some famous Swedes have also walked the corridors on F8. Both the former soccer player Kurre Hamrin and the singer Povel Ramel performed their military service here.

Many buildings preserved

The end of F8 was the beginning of a new era for Barkarby. With the military closure, Järfälla municipality was able to start planning a completely new district: Barkarbystaden.

Within the former grounds of the flotilla, there are today a large number of buildings which date back to the military era. These include the chancellery, the officers’ quarters, the cadet camp, the barracks, the non-commissioned officers’ command post, the conscripts’ dining hall and the hospital.

Several of these buildings are located in the area of Stockholm Quality Outlet. All buildings with a yellow-plaster facade are protected by cultural heritage preservation laws. Among the properties are ten buildings that were originally used for the air flotilla. They were built between 1939 and 1943 in true functionalist style. A cultural-historical assessment was carried out by Järfälla municipality’s cultural secretary in consultation with the city architect’s office, and of the military buildings, the following are rated of high conservation value:

The depot (today: Kavat, and formerly Odd Molly)

The depot was the central repository for the air base: all the equipment for aviation, signaling, construction and medical support that the flotilla needed was stored and sent out from here. It was also where the guns were kept. From this building, air force soldier Bo Pettersson retrieved his first machine gun in 1953, a green-lacquered M/45 Carl Gustaf. Bo had to buy his own padlock for a weapon locker he was responsible for, but ammunition for the weapon was held centrally, in special weapons cases. The aviation depot also had a workshop for safety equipment and parachute packing, as well as staff accommodation.

The building was rebuilt for Stockholm Quality Outlet in 1997-98.

The guard and detention building (today: a Food hall)

The construction of the guard and detention building began in 1938 and was completed in 1939, while the tower was added during development works in 1943. For over 35 years, it was home to the conscript guard and the fire brigade. The flotilla’s police unit and conscripts served here. This was also where you might be held if you broke the rules. Maybe you had flown without permission, or maybe been up to no good the city? If so, you could have wound up behind bars here, under the supervision of the guard force.

On the other side of the road, where IKEA’s car park is today, was the fire station, with its various rescue vehicles. Opposite the flotilla guard, there were also barracks for the fire brigade, built in 1946. They were demolished long ago.

The building was rebuilt for Stockholm Quality Outlet 1997-98. In September 2021 a Food hall was inaugurated here.

The Aviation Workshop (today: Clarks, Headspot, Lexington & Levi’s)

The aircraft workshop was built at the same time as the guards’ building in 1938-39. Here, inspections and major repairs were carried out on the flotilla’s more than 120 aircraft. Eleven different types of aircraft were wheeled in and out. These included propeller aircraft such as the J8 Gloster Gladiator, J9 Republic Seversky EP-1, J22 FFVS, J28B De Havilland Vampire (the attack group’s first jet), SAAB J29 and the British J34 Hawker Hunter.

Between 1956-62, HKP3 and HKP4 helicopters, transport aircraft, and the RB 68 missile system were also inspected in the aircraft workshop.

After F8’s closure in 1973, until 1991, the air force’s film and television studio was located in the southern half of the building. The company Ostermans Aero AB, with its helicopter operations, occupied the northern half in 1975-97.

The building was rebuilt for Stockholm Quality Outlet 1997-98.

Car workshop/garage (today: Mangal)

The car workshop/garage was built in the late 1930s after a substantial investment in F8. The large number of vehicles belonging to the flotilla, the Air Staff, and the Air Administration were repaired and serviced here. When a new garage was built elsewhere, the entire building became a car and tire workshop, as well as a laundry hall.

Rebuilt for Stockholm Quality Outlet 1997-98.

Non-commissioned officers’ mess

The non-commissioned officers’ mess was built in 1941 to a design by the architect Ture Sellman. The building contained housing for unmarried non-commissioned officers between 1943 and 1974. They could eat their meals, take coffee breaks, and hold larger parties here. A strict hierarchical structure characterized activities in the mess in the early days of the building’s existence, with activities divided by rank. However, things eased up in the 1980s.

Rebuilt for Stockholm Quality Outlet 1997-98.

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“The Motorbocken”, photo from 2020.

Engine testing house “Motorbocken” (today: Vagabond)

The upper part of the Motorbocken building was erected in 1942-43, and the lower part of the yellow house was added in 1997-98, when it was rebuilt for Stockholm Quality Outlet. Here, the piston engines for aircraft such as the J8 Gloster Gladiator, J9 Republic Seversky EP-1 and J22 FFVS were tested after major repairs and inspections in the flotilla workshop.

The heating works (formerly: Delicato)

This building was home to the heating works for the flotilla workshop, supplying both heating and hot water. The building was constructed in 1938-39.

Rebuilt for Stockholm Quality Outlet 1997-98.

The hangar

The flotilla’s very first hangar still exists and now houses the Husqvarna Concept store. It lies within the Barkarby shopping area, adjacent to Stockholm Quality Outlet. The building was known as Hangar 1 and belonged to the First Attack Division. One of the hangar-like buildings at Stockholm Quality Outlet, now a Gant store, was built in 1998, while the other, at the opposite end of Stockholm Quality Outlet, now housing Hugo Boss and Tommy Hilfiger, was built in 2016.

Three hooks

There are three large hooks fixed to building facades within the area of Stockholm Quality Outlet. Their purpose is a mystery, as nobody seems to know what they were used for. Maybe you know more than we do? Feel free to contact us if you can answer this riddle.

Fun Fact: The cover image for ABBA’s album Arrival was taken at the airport here in Barkarby in a Bell 47 helicopter.

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Abbas record Arrival from 1976.

Friends of Royal Svea Air Fleet F8

After the closure of the F8 air flotilla, concerns arose that the enormous amount of knowledge about the air flotilla, a workplace that meant so much to so many, and built up over 36 years of intensive aviation, might be lost. To keep the memories alive, an association called the Friends of the Royal Svea Air Fleet F8, in Swedish the F8 Kamratförening, was established. The goals of the association are to nurture, strengthen and develop togetherness and camaraderie among members and maintain the strong relationship, which has long existed between military, civilian and conscript personnel. It is a not-for-profit organization which also works to share knowledge about defense issues, especially in the Järfalla municipality where Barkarby is located.

You don’t need to have worked at F8 to join the association.  If you have a general interest in aviation, defense or military history, you are also welcome!

To find out more, see:

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Bo Pettersson

Name: Bo Pettersson
Background: Spent almost 16 years at F8, followed by 30 years working for Järfälla municipality within after-school activity provision. A keen sports enthusiast, Bo also has glittering track record as a national hockey coach. When the Stockholm Sports Association turned 100 years old, Bo was awarded its highest accolade, a gold medal for service.
Age: 87.
Now: Treasurer of the Friends of F8 Association for more than 20 years and a board member for 25 years.
Then: Bo arrived at Barkarby as a pilot on November 11, 1953. He left that role on December 11, 1954 and began life as a civilian employee on December 13, 1954. Bo worked as a car mechanic for F8 until 1969, which was a key role: the cars that left the flotilla were expected to cover large areas of the country. Bo was also chairman of the local union and a member of the F8 works council.
Others say about Bo: “He is a man with a rare level of experience within association life. Running a non-profit association with a man like Bo is quite easy.” Björn Kristoffersson, Chairman of Friends of F8.

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Åke Lundberg

Name: Åke Lundberg
Background: Åke has a keen interest in aircraft and has always been fascinated by the mechanics behind them. His first contact with the air force was in 1950 at F4 in Östersund.
Age: 87.
Now: Committed member of Friends of F8.
Then: F8 had two air defense missile divisions whose mission it was to defend Sweden against potential enemies. The entire south coast of Sweden was equipped with missile systems and Åke’s job was to ensure they were up to scratch. From 1965, Åke held various roles supporting the development of Barkarby. He was the last military commander there, and along with five conscripts, kept the airport open for military flights. After that, he began work connected with the field on behalf of the municipality, well into the 2010s.
Others say of Åke: “What Åke doesn’t know about aircraft is not worth knowing.” Björn Kristoffersson, ordförande för Kamratföreningen F8.

Lindt opens chocolate outlet store

Let’s start the autumn with delicious chocolate!

Lindt has opened the doors to their new outlet store with fantastic chocolate pralines. Here, all products will always be sold at a 30% discount.

Revel in colorful chocolate balls, festive gift boxes, funny chocolate lillipops for the kids and exclusive, exquisite chocolate pralines with the finest of ingredients.

A very warm welcome!

Danish design at outlet prices

Danish design is a well-known concept worldwide. It has become synonymous with a well-dressed style with finesse and tasteful details and cuts with straight lines and yet a minimalist expression. The materials gare careful and soft cotton is often mixed with textiles such as silk and jersey.

Many designers and fashion brands, prominent within the fashion world origins from our Scandinavian neigbours in Denmark. Although they have a great variety, they can be united in a unique sense of style and cut. These easy-to-wear garments that are easy to combine are a perfect base in any trend-focused wardrobe. The collections inspires both inside and outside Scandinavia. The Swedish magazine Damersnas värld recently had an interesting article about the Danish fashion revolution.

Our range of Danish design at SQO should not be despised. Several designers are established with outlet stores here and you can always shop at discounted prices between 30% -70% off regular retail prices. The brands you find here are:

Bruun & Stengade
This fashion stands for modern, urban and elegant menswear with attention to detail. Over the past decade, the brand has grown from a small Danish brand to a internationally recognized fashion house. With the motto “True fashion should whisper, not shout” fashion is discreet, well-tailored and with perfect materials. And note; you will never find any large logos shouting anywhere on the garments.

In 2004, Niels Bruun and Peter Stengade established the brand with a modest collection of shirts and the intention to bring a classic but simple way to dress to the self-conscious Copenhagener. The vision is still that the shirts are the backbone of the company, but along the way the collection has grown, lots of product categories have been added to the range and Bruun & Stengade is now a comprehensive menswear brand that offers everything suitable for both work and weekend.

Every season, Bruun & Stengade goes through their whole range from fit to fabrics, cuts to finishing, and makes sure that each collection consists of the building blocks from which everyone can construct the perfect wardrobe. Our vision is simple – we strive to offer something better than what is already out there.

The store at SQO is the company’s first flagship store in Sweden and offers the complete product range. The store opened during the winter of 2021.

By Malene Birger
Founded in 2003, By Malene Birger is a brand devoted to the contemporary bohemian – delivering long-lasting pieces with a conscious approach. The collections embrace an eclectic vision of Scandinavian minimalism, finding a niche where refined and elevated style meets free-spirited ease. Everything we create must serve an authentic purpose in the curated wardrobe of the By Malene Birger woman.

In our outlet store at SQO, you can find previous season’s collections with accessories. Note that also their Signature Flower accessories are available in the store as well as shoes.

Companys is a fashion store for quality-conscious women and men hosting several brands. You will find classic garments for everyday life as well as party extravaganza, knitted garments for cool days and jeans with just the right fit.

The store sell a selection of different fashion brands such as Inwear, Part Two, Matinique, Solid, Blend, Tailored original, Ichi, Saint tropez, Gestuz, Karen by Simonsen, Coffee, Fransa, Casual Friday, Soaked in Luxury, Denim Hunter. Always reduced between 30-70% from the regular price.

More than 350 million pairs of ECCO shoes have traveled the world since 1963, when Karl Toosbuy founded the company in Denmark. ECCO is one of the few major shoe manufacturers in the world that owns and manages every step of the shoe manufacturing process – from leather production to manufacturing in its own factories and all the way to its stores. Guided by the philosophy, “The shoe must follow the foot”, ECCO creates comfortable, functional, elegant shoes and timeless bags, accessories, small leather goods and shoe care products. There is also a collection of golf shoes used by the pros on the tour. None other than Henrik Stenson uses Ecco’s hybrid shoes. Interesting is that the Ecco leather is used by all Apple cases.

ECCO is still family-owned and is still headquartered in Denmark.

Samsøe Samsøe
Samsøe Samsøe dates back to 1993, when the small jewelry store in Copenhagen’s Latin Quarter opened by the brothers Klaus and Preben Samsøe was expanded to include premium T-shirts and knitwear, mainly for men.

In 2000, Peter Sextus and Per Ulrik Andersen took responsibility for the brand and transformed it into an international fashion house with a focus on modern clothing, shoes and accessories for men and women. With a nod to its Scandinavian heritage, Samsøe Samsøe is defined by a portable aesthetic that combines the user-friendly lightness of Copenhagen’s street style with an essential Scandinavian spirit. Collections exceed trends and are based on Denmark’s famous design tradition to result in minimalist, affordable and accessible fashion. The fashion is uncompromisingly Scandinavian: Premium fabrics, functional and playful details, tailored surfaces and iconic silhouettes give the label’s collections a subtle, personal and sophisticated way of dressing.

The designs carry you easily from office to event, through week to weekend and work just as well as one garment or several. Timeless, functional and sophisticated – everything you could wish for in your wardrobe.

At Samsoe Samsoe Quality Outlet, you can find the same design and quality that you find in their other stores but at a highly discounted price.

Sand Copenhagen was founded in 1981 by Søren and Lene Sand. As one of the leading Danish fashion brands, Sand combines the best of two traditions; Scandinavian design and Italian passion for high quality fabrics and patterns. The style match people who appreciate a great sense of detail, the finest materials, perfect cuts and modern fashion. The collections today are extremely portable, easy to love and to combine over the seasons. By improving the quality and longevity of each product, Sand strive to reduce our impact on the environment, and we also want to encourage you to pass on your garment after you have had it; Love it, use it and pass it on.

In the outlet store at Stockholm Quality Outlet you can find a wide range of previous collections.

Jeans – durable style

Smartly designed, well-made jeans don’t have to be expensive. What’s more, a good pair of jeans rarely goes out of style and can last a lifetime. Stockholm Quality Outlet is northern Europe’s largest outlet village and home to an enormous range of well-known denim brands. Our customer promise is simple: all our products are sold at a discount of 30-70%, or more, to normal retail prices. Why would you go anywhere else for your next denim purchase?

Fotograf: Carl Bill


Denim, the material jeans are made from, originally came from the city of Nîmes in southern France. It was here, in the 19th century, that English merchants first came across the unusually durable material. It was referred to as “serge de Nîmes”, or silk from Nîmes, by the traders who brought it across the Ligurian Sea to Genoa in modern day Italy. When the traders later returned to Genoa with another cargo, they saw that the sailors their had begun to make trousers out of the “serge de Nîmes”.

First cotton pants

These Genoese sailors’ trousers are believed to be among the world’s first cotton pants, and the word “genes” or “jeans” is thought to have come from the name of their home city. The merchants brought these new trousers across the Atlantic to North America where a pioneer named Levi Strauss developed the material further and turned it into big business. That was back in 1852, and of course, the production of jeans looks very different now. Today, as concerns about the global environment intensify, a big question is: how can we produce and use denim in a more sustainable way?

Let’s hear from some of Stockholm Quality Outlet’s jeans retailers and see how they are making strides toward sustainability.

Nudie Jeans – Organic cotton

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 Since its founding in 2001, Gothenburg-based Nudie Jeans has developed and invested in new technologies and solutions to make its processes more sustainable.

For example, the company uses 100% organically grown cotton, which means it is grown without chemical pesticides.

For an idea of the difference between organic and non-organic cotton consider this:  It takes 1kg of synthetic chemicals to make one pair of jeans made with conventionally grown cotton.

Avoiding chemicals means not contaminating cultivated land and nearby watercourses, which means better health for cotton farmers.

Free lifetime repairs

The problem: cotton cultivation is often water intensive. The solution: Nudie Jeans has committed to repairing its trousers for free – it fixed 63,281 pairs in 2019 – so customers can choose to extend the lifespan of their garments rather than buy new ones. It doesn’t hurt that denim ages beautifully either. Few materials can match the patina of well-loved pair of jeans.

“Ethical production is of course very important, but nothing will ever be better than being able to reuse a pair of jeans over and over again, for the rest of your life,” says Calle Hammar, sales coordinator at Nudie Jeans in Stockholm Quality Outlet.

If you can’t get to your local Nudie Store, why not order a repair kit from the Nudie website, where you can also learn everything you need to know to make simple repairs at home.

Om det inte går att ta sig till en av deras butiker (Repair Shops), går det att beställa ett Repair Kit från hemsidan, det innehåller allt man behöver för att göra enklare lagningar hemma.

Levi’s – less water-intensive production

For pioneering brand Levi’s, sustainability means constantly making good choices in the production process, all with the aim of leaving as small an imprint on the environment as possible. This could mean creating material which is even more durable, or developing new technology to reduce the amount of water it takes to make a pair of jeans.

“It is about standing up for what is right, and producing ethically defensible clothing is no exception,” said Lucas Leavy, assistant store manager at Levi’s at Stockholm Quality Outlet. “Levi’s has a long history of caring for its surroundings,” he said.

20 different water saving techniques

Denim processing traditionally required an awful lot of water, which prompted Levi’s to develop more than 20 ways to reduce its consumption, what it calls its Water <Less® techniques. These means the company can still create the jeans you love but with significantly reduced water consumption. Since 2011, Levi’s has saved over three billion liters of water and reused another five billion liters.

Guess – creating a new mindset around sustainability

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When the Marciano brothers left France in the 1980s, they aimed high. They formulated a business plan incorporating the smart design of desirable fashion to help them crack the US market. The Marciano brothers took inspiration from France and Italy as well as England and Germany aiming to spark American interest in “southern European flirtation” dominating the fashion scene elsewhere in the second half of the 20th century.

It didn’t take long for the Guess brand to become a major player in the American fashion industry, in part because of its unusual willingness to invest in exclusive jeans for women. Jeans, in particular, have been the brand’s most popular garment since the 1980s, partly because of their fit, and partly because the brand consistently broke new ground in jeans fashion for both men and women.

Today, the company’s focus is also on transforming the mindset around sustainability and environmental friendliness. Today, it uses a number of recycled materials in almost all product categories, especially in its jeans. In addition, it is slowly moving away from a seasonal way of thinking, and instead increasingly focusing on designing long-lasting garments which will work season after season.

“We will always try to do our utmost to reduce our impact on the earth, and then a long-term perspective is a must,” said Jamal Rancel, store manager at Guess at Stockholm Quality Outlet.

J.Lindeberg – striking the right balance

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The Swedish clothing brand J.Lindeberg, which was founded in Stockholm in 1996, has emerged as an industry innovator, both with its new products and designs, and also when it comes to sustainability and environmental thinking. This approach extends to jeans.

The company regularly inspects the manufacturers of the materials it uses to ensure that they follow guidelines on quality and sustainability. J.Lindeberg is also highly selective in terms of the country of production and producer, the company says.

By finding the right balance between stretch and fabric within its designs, J.Lindeberg aims to create jeans that last a long time, so the ecological footprint of its production can be reduced.

“Timelessness in the design allows you to buy a pair of jeans and use those jeans for more stuff,” said store manager Peter-Patrik Isaksson. “In addition, it gives you extra space in your closet for other things. It’s nice for the wallet and the environment.”

Stockholm Quality Outlet is the proud home of many other jeans producers and retailers. Check out: Tommy Hilfiger, Hugo Boss, Calvin Klein, By Malene Birger, Companys, Gant, NA-KD, Filippa K, and more.

Welcome to Stockholm Quality Outlet, where your next pair of sustainably made jeans is waiting for you.