On Friday 17 September at 10 am, it is finally time for the inauguration of adidas brand new outlet store at Stockholm Quality Outlet. It will be an exciting, grand day at the outlet! To create space for the adidas store, we have merged four store premises, moved the facade forward almost eight meters, taken down lampposts, laid stone stairs and taken into account a cultural heritage-protected wall from the time when the Royal Svea Air Fleet F8 was located here. The work has been quite challenging and took seven months to complete.
The adidas’ store will be the largest store of all at SQO with a premium fit out of interior design, signage and very many fine products. You will find about 200 shoe models, lots of training clothes and training accessories, including a fantastic range for football and running gear, and much more. At the outlet all products must always be sold at a 30% discount. Of course, this also applies to adidas.
On the same day, a new Food hall with six different kitchens will open, next door to adidas. It will really be a festive day at the outlet and we hope to celebrate it with you!
Let’s start the autumn with delicious chocolate!
Lindt has opened the doors to their new outlet store with fantastic chocolate pralines. Here, all products will always be sold at a 30% discount.
Revel in colorful chocolate balls, festive gift boxes, funny chocolate lillipops for the kids and exclusive, exquisite chocolate pralines with the finest of ingredients.
A very warm welcome!
Danish design is a well-known concept worldwide. It has become synonymous with a well-dressed style with finesse and tasteful details and cuts with straight lines and yet a minimalist expression. The materials gare careful and soft cotton is often mixed with textiles such as silk and jersey.
Many designers and fashion brands, prominent within the fashion world origins from our Scandinavian neigbours in Denmark. Although they have a great variety, they can be united in a unique sense of style and cut. These easy-to-wear garments that are easy to combine are a perfect base in any trend-focused wardrobe. The collections inspires both inside and outside Scandinavia. The Swedish magazine Damersnas värld recently had an interesting article about the Danish fashion revolution.
Our range of Danish design at SQO should not be despised. Several designers are established with outlet stores here and you can always shop at discounted prices between 30% -70% off regular retail prices. The brands you find here are:
Bruun & Stengade This fashion stands for modern, urban and elegant menswear with attention to detail. Over the past decade, the brand has grown from a small Danish brand to a internationally recognized fashion house. With the motto “True fashion should whisper, not shout” fashion is discreet, well-tailored and with perfect materials. And note; you will never find any large logos shouting anywhere on the garments.
In 2004, Niels Bruun and Peter Stengade established the brand with a modest collection of shirts and the intention to bring a classic but simple way to dress to the self-conscious Copenhagener. The vision is still that the shirts are the backbone of the company, but along the way the collection has grown, lots of product categories have been added to the range and Bruun & Stengade is now a comprehensive menswear brand that offers everything suitable for both work and weekend.
Every season, Bruun & Stengade goes through their whole range from fit to fabrics, cuts to finishing, and makes sure that each collection consists of the building blocks from which everyone can construct the perfect wardrobe. Our vision is simple – we strive to offer something better than what is already out there.
The store at SQO is the company’s first flagship store in Sweden and offers the complete product range. The store opened during the winter of 2021.
By Malene Birger Founded in 2003, By Malene Birger is a brand devoted to the contemporary bohemian – delivering long-lasting pieces with a conscious approach. The collections embrace an eclectic vision of Scandinavian minimalism, finding a niche where refined and elevated style meets free-spirited ease. Everything we create must serve an authentic purpose in the curated wardrobe of the By Malene Birger woman.
In our outlet store at SQO, you can find previous season’s collections with accessories. Note that also their Signature Flower accessories are available in the store as well as shoes.
Companys Companys is a fashion store for quality-conscious women and men hosting several brands. You will find classic garments for everyday life as well as party extravaganza, knitted garments for cool days and jeans with just the right fit.
The store sell a selection of different fashion brands such as Inwear, Part Two, Matinique, Solid, Blend, Tailored original, Ichi, Saint tropez, Gestuz, Karen by Simonsen, Coffee, Fransa, Casual Friday, Soaked in Luxury, Denim Hunter. Always reduced between 30-70% from the regular price.
Ecco More than 350 million pairs of ECCO shoes have traveled the world since 1963, when Karl Toosbuy founded the company in Denmark. ECCO is one of the few major shoe manufacturers in the world that owns and manages every step of the shoe manufacturing process – from leather production to manufacturing in its own factories and all the way to its stores. Guided by the philosophy, “The shoe must follow the foot”, ECCO creates comfortable, functional, elegant shoes and timeless bags, accessories, small leather goods and shoe care products. There is also a collection of golf shoes used by the pros on the tour. None other than Henrik Stenson uses Ecco’s hybrid shoes. Interesting is that the Ecco leather is used by all Apple cases.
ECCO is still family-owned and is still headquartered in Denmark.
Pompdelux The idea behind POMPdeLUX is to design cute children’s wear in high quality at great prices. Add Danish design and the success has been great since the start 2006. The collections from POMPdeLUX are always created with great emphasis on quality and materials.
Being a home shopping concept engaging 325 consultants, the store at Stockholm Quality Outlet is the only physical store in Sweden where you have the possibility of finding styles from past collections with discounts up to 50%.
Samsøe Samsøe Samsøe Samsøe dates back to 1993, when the small jewelry store in Copenhagen’s Latin Quarter opened by the brothers Klaus and Preben Samsøe was expanded to include premium T-shirts and knitwear, mainly for men.
In 2000, Peter Sextus and Per Ulrik Andersen took responsibility for the brand and transformed it into an international fashion house with a focus on modern clothing, shoes and accessories for men and women. With a nod to its Scandinavian heritage, Samsøe Samsøe is defined by a portable aesthetic that combines the user-friendly lightness of Copenhagen’s street style with an essential Scandinavian spirit. Collections exceed trends and are based on Denmark’s famous design tradition to result in minimalist, affordable and accessible fashion. The fashion is uncompromisingly Scandinavian: Premium fabrics, functional and playful details, tailored surfaces and iconic silhouettes give the label’s collections a subtle, personal and sophisticated way of dressing.
The designs carry you easily from office to event, through week to weekend and work just as well as one garment or several. Timeless, functional and sophisticated – everything you could wish for in your wardrobe.
At Samsoe Samsoe Quality Outlet, you can find the same design and quality that you find in their other stores but at a highly discounted price.
Sand Sand Copenhagen was founded in 1981 by Søren and Lene Sand. As one of the leading Danish fashion brands, Sand combines the best of two traditions; Scandinavian design and Italian passion for high quality fabrics and patterns. The style match people who appreciate a great sense of detail, the finest materials, perfect cuts and modern fashion. The collections today are extremely portable, easy to love and to combine over the seasons. By improving the quality and longevity of each product, Sand strive to reduce our impact on the environment, and we also want to encourage you to pass on your garment after you have had it; Love it, use it and pass it on.
In the outlet store at Stockholm Quality Outlet you can find a wide range of previous collections.