Inwear outlet

InWear was founded in 1969 by Niels Martinsen. Then, aged 20 and co-owner of one of Copenhagen's hippest nightclubs, he had the idea of a fashion brand.

Niels wanted to create clothes for the women he saw around him - independent, curious and full of life. Together with his partner at the time, the talented young fashion designer Kirsten Teisner, he bought six rolls of jersey fabric and created a collection of dresses and shirts.

Overnight, InWear was a fashion sensation. They brought a modern vision of femininity to a generation of women going their own way. Fifty years on, the world has changed at a rapid pace, but InWear's philosophy remains constant:

Create a wardrobe full of elegant pieces that make women feel free, proud and strong.

“I want to create clothes that are relevant, right here, right now, at this moment in time. What I'm really into is this idea of designing for women's real lives, clothes that women feel good wearing. It's about being timeless and chic but always with an attitude - a killer detail or something unexpected.”

Jette Romvig, Head of Design