Shirts you wear on a date, dinners, weddings.

Shirts to wear to feel like your best self on a rainy Wednesday. Shirts for your life. That’s what we do.

Eton offers a curated selection of shirts and accessories, always at least 40% off rrp. Highly knowledgeable within menswear, we will help you not only find a shirt that fits perfectly but to guide you in all things style-related. We also offer an extended Custom Made service in store, where you can order customized shirts tailored to your fit and preferences in even more ways. Order, and pick up in store. Once you have made your purchase, we offer complimentary steaming in-store, so you can wear it immediately should you wish to.

A note on covid-19
To us, the safety of our customers and staff comes first. Please note that we follow the advice of local and global authorities to secure the health and well-being of all, as do our partners. We practice safe distancing in all our stores and ask our customers to do so too. We offer virtual shopping options for your comfort and safety.

About Eton
Eton is a leading, global luxury men’s shirt and accessories brand, founded in 1928 in the village of Gånghester, Sweden. Dedicated to quality, innovation and style, the brand designs and makes shirts for every occasion of a man’s life, from modern dress shirts to luxurious casual and evening shirts. Refined men’s accessories offer the perfect complement. Eton reaches customers in 50 markets worldwide, through its own official online store, brand stores in New York, Los Angeles, London, Stockholm, Malmö, Copenhagen, and Frankfurt as well as some of the world’s most prestigious stores, including Harrods, Selfridges, Nordstrom, Saks Fifth Avenue, Galeries Lafayette, Le Bon Marché, El Corte Inglés, La Rinascente, and KaDeWe.

Find us here

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Opening hours

All stores at SQO hold these common opening hours:

Monday – Sunday 10–19