Privacy policy
Information on personal data processing
1. Introduction and contact details
1.1 Below we describe how we at Stockholm Quality Outlet process your personal data when you as a customer/visitor use our customer app and website. Your privacy is important to us and we therefore encourage you to read this text carefully to learn more about our processing.
1.2 Stockholm Quality Outlet (company registration number 556619-6688) is the data controller and is therefore responsible for the processing of personal data carried out by the shopping centre or on its behalf. If you have any questions about this processing, please contact us via the following contact details: hello@qualityoutlet.com.
2. What personal data do we process about you?
2.1 When you visit our website we process data about your activity on our website (e.g. which pages you visit and which features you use) and your IP address; we collect this information via cookies. Our website also includes tools that enable advertising on other websites/services. One such example is a so-called Facebook Pixel. This allows us to show advertising on Facebook to people who have visited our website (this is done by matching IP addresses). In our Information on cookies we'll tell you more about the cookies and similar technologies available on our website.
2.2 Even when you use our app we process data. We process data about the device you use when you use the app (e.g. device ID). However, we do not process any other personal data such as email or name (the app does not require any login, user account or similar).
2.3 We also process data about you that you have provided to us in connection with contact our information email hello@qualityoutlet.com or spring maintenance service. This may include any comments or complaints you may have.
2.4 We can also collect information from public registers/databases, such as your address, for the purpose of targeted mailings (e.g. to advertise the shopping centre to you and other people living near it).
2.5 We also process your personal data in the form of visual material through the camera surveillance that takes place in our shopping centres, which we tell you more about in our Policy on camera surveillance.
2.6 We process the data you provide when you register for our customer club Friends of SQO.
3. for what purposes do we process your personal data?
3.1 We use the data described above for the following purposes:
- To obtain statistics on your use of our website in order to improve and develop the website and its features, as well as to develop new features and services (usually by using anonymised data);
- To send marketing via email or display marketing on social media, such as Facebook, Instagram, programmatic advertising and search engines;
- To provide our app where you can see offers, what's happening in the centre, contact details for us, etc. In the app, we can also send push notifications with information provided you have allowed this in your phone settings;
- To collect information about what you think of our centre by providing questionnaires in our app where you can leave feedback about the centre or by conducting market research in the centre (please note that participation in these is voluntary);
- To reply to the e-mails sent to our information e-mail; and
- To fulfil our legal obligations and defend our company against any claims.
4. When do we delete your personal data?
4.1 In general, we will retain your personal data for as long as necessary to fulfil the purposes set out above. Thereafter, the data is deleted in accordance with our deletion procedure.
4.2 As far as information emails are concerned, incoming emails are deleted on an ongoing basis. However, we always save emails until a case has been investigated or if there is another purpose that requires the email to be saved.
CCTV footage is retained in accordance with what is stated in our Policy on camera surveillance and cookies as set out in our Information on cookies. As a rule, addresses are stored for three months from the date of purchase, after which they are deleted.
4.3 You can delete your personal data for our customer club by unsubscribing from our newsletters. The unsubscribe link is at the end of each newsletter.
5. on what legal basis do we process your personal data?
5.1 Most of our processing is based on a so-called balancing of interests, which means that we have a legitimate interest in processing the data. This is the case, for example, when analysing statistics about how you use our website and its functions. Processing that takes place in connection with the provision of our app and when answering emails to our information email is also based on a balance of interests.
5.2 You have given your consent to certain processing, such as marketing via Facebook (e.g. when you consented to our use of cookies). Please note, however, that you can make advert settings on your Facebook page.
6. Who do we disclose your personal data to?
6.1 External companies that provide services to us (such as IT services) may receive your personal data in connection with providing services to us. These companies may only process the data in accordance with our instructions and through agreements we ensure a high level of protection for your personal data. If we transfer your data to countries outside the EU/EEA, we ensure that there is a legal basis for the transfer and that appropriate safeguards are in place, for example by including the European Commission's standard contractual clauses for data transfers (available on the European Commission's website) in the contracts we enter into with parties that receive access to personal data.
6.2 We may also disclose information to authorities if we are obliged to do so by law or government decision or to other companies if they have an interest in or right to access the information.
7. your rights in relation to our processing of personal data
7.1 By law, you have the following rights in relation to our processing of your personal data
- Right to obtain information about, and a copy of, the data being processed.
- Right to have data corrected and/or deleted.
- Right to request that we restrict our processing (e.g. not send marketing).
- The right to request that we transfer your personal data to another company.
- Right to object to our processing of your personal data.
- The right to withdraw your consent (however, this does not affect the lawfulness of the processing carried out on the basis of your consent before its withdrawal).
- The right to object to the supervisory authority if you consider that our processing is not carried out in accordance with the law.
7.2 Some of the above rights only apply in certain situations. If you would like to exercise any of these rights, please contact us using the contact details above.
8. updates to this policy
8.1 We may amend or update this Privacy Policy from time to time. Any changes to this Privacy Policy will take effect once the amended Privacy Policy has been published on our website. In case of changes that we consider to be significant and require your consent, we will inform you of this and, where applicable, ask for your consent.