100 years ago, 1914, in Torsång in Sweden, designed and created a forest worker’s son, Wiktor Haglöf, a backpack for workers.

From this simple beginning in a farmhand cottage, the company he founded has now become one of the largest suppliers of outdoor clothing, equipment and footwear in the Nordics, Europe and Asia and is since 2010 a part of the ASICS® family.

In 2019, Haglöfs were awarded the prize Guldknappen, which was given for the ability to combine excellent Swedish design with a consistent sustainability approach and a desire to constantly develop.⁠

We believe in our products. The core of Haglöfs is our designers, outdoor enthusiasts and former elite athletes who develop concepts that are not only based on the latest fashions but on the needs of the real users.

In our outlet store you will find previous seasons collections, our sample collections and other things you may need for your outdoor garments to perform optimally today, tomorrow and for many years to come. And all this to a discount of 30-70% of the regular price.

Whatever adventures you’ll be out on, we’re ready to help you find what you need.

Welcome in!

Find us here

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Opening hours

All stores at SQO hold these common opening hours:

Monday – Sunday 10–19