On Friday 17 September at 10 am, it is finally time for the inauguration of adidas brand new outlet store at Stockholm Quality Outlet. It will be an exciting, grand day at the outlet! To create space for the adidas store, we have merged four store premises, moved the facade forward almost eight meters, taken down lampposts, laid stone stairs and taken into account a cultural heritage-protected wall from the time when the Royal Svea Air Fleet F8 was located here. The work has been quite challenging and took seven months to complete.
The adidas’ store will be the largest store of all at SQO with a premium fit out of interior design, signage and very many fine products. You will find about 200 shoe models, lots of training clothes and training accessories, including a fantastic range for football and running gear, and much more. At the outlet all products must always be sold at a 30% discount. Of course, this also applies to adidas.
On the same day, a new Food hall with six different kitchens will open, next door to adidas. It will really be a festive day at the outlet and we hope to celebrate it with you!
Let’s start the autumn with delicious chocolate!
Lindt has opened the doors to their new outlet store with fantastic chocolate pralines. Here, all products will always be sold at a 30% discount.
Revel in colorful chocolate balls, festive gift boxes, funny chocolate lillipops for the kids and exclusive, exquisite chocolate pralines with the finest of ingredients.
A very warm welcome!
Danish design is a well-known concept worldwide. It has become synonymous with a well-dressed style with finesse and tasteful details and cuts with straight lines and yet a minimalist expression. The materials gare careful and soft cotton is often mixed with textiles such as silk and jersey.
Many designers and fashion brands, prominent within the fashion world origins from our Scandinavian neigbours in Denmark. Although they have a great variety, they can be united in a unique sense of style and cut. These easy-to-wear garments that are easy to combine are a perfect base in any trend-focused wardrobe. The collections inspires both inside and outside Scandinavia. The Swedish magazine Damersnas värld recently had an interesting article about the Danish fashion revolution.
Our range of Danish design at SQO should not be despised. Several designers are established with outlet stores here and you can always shop at discounted prices between 30% -70% off regular retail prices. The brands you find here are:
Bruun & Stengade This fashion stands for modern, urban and elegant menswear with attention to detail. Over the past decade, the brand has grown from a small Danish brand to a internationally recognized fashion house. With the motto “True fashion should whisper, not shout” fashion is discreet, well-tailored and with perfect materials. And note; you will never find any large logos shouting anywhere on the garments.
In 2004, Niels Bruun and Peter Stengade established the brand with a modest collection of shirts and the intention to bring a classic but simple way to dress to the self-conscious Copenhagener. The vision is still that the shirts are the backbone of the company, but along the way the collection has grown, lots of product categories have been added to the range and Bruun & Stengade is now a comprehensive menswear brand that offers everything suitable for both work and weekend.
Every season, Bruun & Stengade goes through their whole range from fit to fabrics, cuts to finishing, and makes sure that each collection consists of the building blocks from which everyone can construct the perfect wardrobe. Our vision is simple – we strive to offer something better than what is already out there.
The store at SQO is the company’s first flagship store in Sweden and offers the complete product range. The store opened during the winter of 2021.
By Malene Birger Founded in 2003, By Malene Birger is a brand devoted to the contemporary bohemian – delivering long-lasting pieces with a conscious approach. The collections embrace an eclectic vision of Scandinavian minimalism, finding a niche where refined and elevated style meets free-spirited ease. Everything we create must serve an authentic purpose in the curated wardrobe of the By Malene Birger woman.
In our outlet store at SQO, you can find previous season’s collections with accessories. Note that also their Signature Flower accessories are available in the store as well as shoes.
Companys Companys is a fashion store for quality-conscious women and men hosting several brands. You will find classic garments for everyday life as well as party extravaganza, knitted garments for cool days and jeans with just the right fit.
The store sell a selection of different fashion brands such as Inwear, Part Two, Matinique, Solid, Blend, Tailored original, Ichi, Saint tropez, Gestuz, Karen by Simonsen, Coffee, Fransa, Casual Friday, Soaked in Luxury, Denim Hunter. Always reduced between 30-70% from the regular price.
Ecco More than 350 million pairs of ECCO shoes have traveled the world since 1963, when Karl Toosbuy founded the company in Denmark. ECCO is one of the few major shoe manufacturers in the world that owns and manages every step of the shoe manufacturing process – from leather production to manufacturing in its own factories and all the way to its stores. Guided by the philosophy, “The shoe must follow the foot”, ECCO creates comfortable, functional, elegant shoes and timeless bags, accessories, small leather goods and shoe care products. There is also a collection of golf shoes used by the pros on the tour. None other than Henrik Stenson uses Ecco’s hybrid shoes. Interesting is that the Ecco leather is used by all Apple cases.
ECCO is still family-owned and is still headquartered in Denmark.
Pompdelux The idea behind POMPdeLUX is to design cute children’s wear in high quality at great prices. Add Danish design and the success has been great since the start 2006. The collections from POMPdeLUX are always created with great emphasis on quality and materials.
Being a home shopping concept engaging 325 consultants, the store at Stockholm Quality Outlet is the only physical store in Sweden where you have the possibility of finding styles from past collections with discounts up to 50%.
Samsøe Samsøe Samsøe Samsøe dates back to 1993, when the small jewelry store in Copenhagen’s Latin Quarter opened by the brothers Klaus and Preben Samsøe was expanded to include premium T-shirts and knitwear, mainly for men.
In 2000, Peter Sextus and Per Ulrik Andersen took responsibility for the brand and transformed it into an international fashion house with a focus on modern clothing, shoes and accessories for men and women. With a nod to its Scandinavian heritage, Samsøe Samsøe is defined by a portable aesthetic that combines the user-friendly lightness of Copenhagen’s street style with an essential Scandinavian spirit. Collections exceed trends and are based on Denmark’s famous design tradition to result in minimalist, affordable and accessible fashion. The fashion is uncompromisingly Scandinavian: Premium fabrics, functional and playful details, tailored surfaces and iconic silhouettes give the label’s collections a subtle, personal and sophisticated way of dressing.
The designs carry you easily from office to event, through week to weekend and work just as well as one garment or several. Timeless, functional and sophisticated – everything you could wish for in your wardrobe.
At Samsoe Samsoe Quality Outlet, you can find the same design and quality that you find in their other stores but at a highly discounted price.
Sand Sand Copenhagen was founded in 1981 by Søren and Lene Sand. As one of the leading Danish fashion brands, Sand combines the best of two traditions; Scandinavian design and Italian passion for high quality fabrics and patterns. The style match people who appreciate a great sense of detail, the finest materials, perfect cuts and modern fashion. The collections today are extremely portable, easy to love and to combine over the seasons. By improving the quality and longevity of each product, Sand strive to reduce our impact on the environment, and we also want to encourage you to pass on your garment after you have had it; Love it, use it and pass it on.
In the outlet store at Stockholm Quality Outlet you can find a wide range of previous collections.
Smartly designed, well-made jeans don’t have to be expensive. What’s more, a good pair of jeans rarely goes out of style and can last a lifetime. Stockholm Quality Outlet is northern Europe’s largest outlet village and home to an enormous range of well-known denim brands. Our customer promise is simple: all our products are sold at a discount of 30-70%, or more, to normal retail prices. Why would you go anywhere else for your next denim purchase?
Fotograf: Carl Bill
Denim, the material jeans are made from, originally came from the city of Nîmes in southern France. It was here, in the 19th century, that English merchants first came across the unusually durable material. It was referred to as “serge de Nîmes”, or silk from Nîmes, by the traders who brought it across the Ligurian Sea to Genoa in modern day Italy. When the traders later returned to Genoa with another cargo, they saw that the sailors their had begun to make trousers out of the “serge de Nîmes”.
First cotton pants
These Genoese sailors’ trousers are believed to be among the world’s first cotton pants, and the word “genes” or “jeans” is thought to have come from the name of their home city. The merchants brought these new trousers across the Atlantic to North America where a pioneer named Levi Strauss developed the material further and turned it into big business. That was back in 1852, and of course, the production of jeans looks very different now. Today, as concerns about the global environment intensify, a big question is: how can we produce and use denim in a more sustainable way?
Let’s hear from some of Stockholm Quality Outlet’s jeans retailers and see how they are making strides toward sustainability.
Nudie Jeans – Organic cotton
Since its founding in 2001, Gothenburg-based Nudie Jeans has developed and invested in new technologies and solutions to make its processes more sustainable.
For example, the company uses 100% organically grown cotton, which means it is grown without chemical pesticides.
For an idea of the difference between organic and non-organic cotton consider this: It takes 1kg of synthetic chemicals to make one pair of jeans made with conventionally grown cotton.
Avoiding chemicals means not contaminating cultivated land and nearby watercourses, which means better health for cotton farmers.
Free lifetime repairs
The problem: cotton cultivation is often water intensive. The solution: Nudie Jeans has committed to repairing its trousers for free – it fixed 63,281 pairs in 2019 – so customers can choose to extend the lifespan of their garments rather than buy new ones. It doesn’t hurt that denim ages beautifully either. Few materials can match the patina of well-loved pair of jeans.
“Ethical production is of course very important, but nothing will ever be better than being able to reuse a pair of jeans over and over again, for the rest of your life,” says Calle Hammar, sales coordinator at Nudie Jeans in Stockholm Quality Outlet.
If you can’t get to your local Nudie Store, why not order a repair kit from the Nudie website, where you can also learn everything you need to know to make simple repairs at home.
Om det inte går att ta sig till en av deras butiker (Repair Shops), går det att beställa ett Repair Kit från hemsidan, det innehåller allt man behöver för att göra enklare lagningar hemma.
Levi’s – less water-intensive production
For pioneering brand Levi’s, sustainability means constantly making good choices in the production process, all with the aim of leaving as small an imprint on the environment as possible. This could mean creating material which is even more durable, or developing new technology to reduce the amount of water it takes to make a pair of jeans.
“It is about standing up for what is right, and producing ethically defensible clothing is no exception,” said Lucas Leavy, assistant store manager at Levi’s at Stockholm Quality Outlet. “Levi’s has a long history of caring for its surroundings,” he said.
20 different water saving techniques
Denim processing traditionally required an awful lot of water, which prompted Levi’s to develop more than 20 ways to reduce its consumption, what it calls its Water <Less® techniques. These means the company can still create the jeans you love but with significantly reduced water consumption. Since 2011, Levi’s has saved over three billion liters of water and reused another five billion liters.
Guess – creating a new mindset around sustainability
When the Marciano brothers left France in the 1980s, they aimed high. They formulated a business plan incorporating the smart design of desirable fashion to help them crack the US market. The Marciano brothers took inspiration from France and Italy as well as England and Germany aiming to spark American interest in “southern European flirtation” dominating the fashion scene elsewhere in the second half of the 20th century.
It didn’t take long for the Guess brand to become a major player in the American fashion industry, in part because of its unusual willingness to invest in exclusive jeans for women. Jeans, in particular, have been the brand’s most popular garment since the 1980s, partly because of their fit, and partly because the brand consistently broke new ground in jeans fashion for both men and women.
Today, the company’s focus is also on transforming the mindset around sustainability and environmental friendliness. Today, it uses a number of recycled materials in almost all product categories, especially in its jeans. In addition, it is slowly moving away from a seasonal way of thinking, and instead increasingly focusing on designing long-lasting garments which will work season after season.
“We will always try to do our utmost to reduce our impact on the earth, and then a long-term perspective is a must,” said Jamal Rancel, store manager at Guess at Stockholm Quality Outlet.
J.Lindeberg – striking the right balance
The Swedish clothing brand J.Lindeberg, which was founded in Stockholm in 1996, has emerged as an industry innovator, both with its new products and designs, and also when it comes to sustainability and environmental thinking. This approach extends to jeans.
The company regularly inspects the manufacturers of the materials it uses to ensure that they follow guidelines on quality and sustainability. J.Lindeberg is also highly selective in terms of the country of production and producer, the company says.
By finding the right balance between stretch and fabric within its designs, J.Lindeberg aims to create jeans that last a long time, so the ecological footprint of its production can be reduced.
“Timelessness in the design allows you to buy a pair of jeans and use those jeans for more stuff,” said store manager Peter-Patrik Isaksson. “In addition, it gives you extra space in your closet for other things. It’s nice for the wallet and the environment.”
Stockholm Quality Outlet is the proud home of many other jeans producers and retailers. Check out: Acne Studios, Tommy Hilfiger, Hugo Boss, Calvin Klein, By Malene Birger, Companys, Gant, NA-KD, Filippa K, and more.
Welcome to Stockholm Quality Outlet, where your next pair of sustainably made jeans is waiting for you.
Stockholm Quality Outlet follows the development of covid-19 continuously. We have updated all routines to keep the environment as safe as possible. We take the situation very seriously and follow guidelines and general advice. Our business is open as usual, but we take the necessary measures. Our outlet village is in an outdoor environment with fresh air and large areas to keep physical distances to others. This is what we do to increase security and prevent the spread of viruses.
We welcome you with hand sanitizer at all entrances as we want everyone to maintain their hands extra clean. Hand sanitizers are also available at customer toilets and in all stores.
All stores have calculated the maximum number of people they can be in store at the same time. Please, respect that and do not enter in larger groups. Wait outside the store if you don’t have to go inside.
Some stores have two entrances, one for incoming customers, one for outgoing.
Floor markings show where to stand in queue for a suitable distance.
The stores have updated their hygienic routines regarding wiping of handles, cash desks, keypads on card terminals, how to handing over bags, etc.
Some stores have closed their test cabins. In order to try a garment, you need to buy the product and try how it fits you at home instead.
Some stores require that all customers wear a protective mask to enter the store. This is the case at Nike for example. They offer mouth protection to all visitors at the store entrance.
We take extra care to keep the common areas clean. Customer toilets are cleaned regularly, about every 1.5 hours. During the weekends when we have more visitors, we have a cleaning resource stationed there. This has always been like that, not just because of the risk for covid.
Our eateries have tables at a reasonable distance from each other. There is also the possibility of places outdoors if the weather allows.
The staff often washes their hands with soap and water and encourages our guests to do the same
We ask you to:
keep a respectfull distance from checkout counters and cashiers
do not hang over the counter
always keep a distance of 1.5 meters from other visitors and avoid all direct contact.
do not stay in the customer restroom space longer than necessary. Companions are waiting outside the restroom space in the fresh air.
wash your hands often with soap and water. Use hand sanitizer as a complement.
visit us only if you are sure you feel healthy. Stay home if you experience the slightest symptoms such as cough, fever or cold. Refrain from visiting us if you have been in a risk area, in contact with someone who has been diagnosed with Coronavirus, Covid-19
Welcome to visit our cozy outlet village in Barkarby!