The love of sport and the love of nature are the guiding principles for Peak Performance and have been ever since the brand was founded in the heart of Sweden’s great Northern wilderness, in Åre in 1986 by two passionate skiers who wanted to revolutionize ski clothing.

With the love for the outdoors and the active life, Peak Performance has created advanced and innovative ski wear, outdoor equipment, golf and training wear as well as timeless casual wear.

Today we are an international sports fashion brand and innovation is still at the heart of everything we do. We want to make it easier to live an active life. We therefore unite style and function and create innovative casual and active clothes for a life in motion. Our products are defined by exceptional quality, cutting edge design and unbeatable functionality.