In 1933 Lacoste reveals his first polo. An icon is born.

The history of the Crocodile badge is inseparable from the founder René Lacoste, a passionate inventor and French tenor legend. Built on a strong heritage, Lacoste sees every season of French elegance inspired by sports: pieces worn on the lanes and in the city for a thoroughly contemporary style. Lacoste Innovvers to offer
Freedom of movement in style for men, women and children. Season after season, when the product family grows, the legend is consolidated: Lacoste becomes an iconic brand known for authenticity and savoir-faire. Currently in 120 countries, the brand continues to evolve while it stays believing against its history and values. The Lacostes ambassador, Novak Djokovic, is the new crocodile.


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