On Friday 17 September at 10 am, it is finally time for the inauguration of adidas brand new outlet store at Stockholm Quality Outlet. It will be an exciting, grand day at the outlet! To create space for the adidas store, we have merged four store premises, moved the facade forward almost eight meters, taken down lampposts, laid stone stairs and taken into account a cultural heritage-protected wall from the time when the Royal Svea Air Fleet F8 was located here. The work has been quite challenging and took seven months to complete.
The adidas’ store will be the largest store of all at SQO with a premium fit out of interior design, signage and very many fine products. You will find about 200 shoe models, lots of training clothes and training accessories, including a fantastic range for football and running gear, and much more. At the outlet all products must always be sold at a 30% discount. Of course, this also applies to adidas.
On the same day, a new Food hall with six different kitchens will open, next door to adidas. It will really be a festive day at the outlet and we hope to celebrate it with you!