At Didriksons we have a simple philosophy: We do not challenge the elements, we adapt to them. Just as Julius and Hanna Didrikson did, already in 1913 when they started to make work clothes for all fishermen in grundsund. For over a hundred years we have been our basic idea faithful. Making functional garments that keep you dry and comfortable regardless of weather conditions. Perhaps that is why we are still a hundred years later Scandinavia’s largest brand for rain and functional garments.
Didriksons started as a family business, and we usually say that we are still… our clothes are made for the whole family. Our customers are from one hundred years. Everyone needs functional garments, which works in everyday life, every day, whether it’s raining or not. Clothes with a timeless, classic design that works in the long run.
Our world is different today than when Julius and Hanna started didriksons. This means that we have to take better care of it. We are constantly working to reduce our environmental impact, and leave as small an imprint as possible. We minimise the use of chemicals, say no to toxic substances, and use as little water, energy and transport as it is only in our production. This is a work that never ends, but we do it so that our children can take over the world after us.
Have you decided on a didriksons garment? It can be good to know that we have used all our knowledge – we have sewn in all years of experience, and woven in a hundred years of product development – in every one of our garments. Because we want you to be able to do exactly what you want, when you want, and still be dry, happy and feel good.